Bully pulpit or just bullsh*t?

1. How much has Trump spent advertising on Facebook about the impeachment process?
Since he has started ads in September, Trump has made impeachment his most expensive topic by spending $1.6 million.

2. Which voters is he targeting his ads towards?
He's not targeting the states that will play a role in the 2020 election, but trying to build up his base and reinforce the narrative.

3. What are the ads about?

So far none of the ads have dealt with the substance of allegations and instead have pushed conspiracy theories and build voter lists, streamline in potential volunteers and donors, and keep public opinion from swinging too far out of Trump’s favor.

4. How much did political groups spend on advertising on Facebook in the 2018 elections?$284 million on the platform during the midterm elections.

5. What percentage of Trump's advertising is about the impeachment?
30% covers impeachment

6. What age groups is Trump targeting with this advertising?
90% to people over 35 and 30% to people over 65. And 55% to men and 45% women. 

7. Where is Trump avoiding using these ads? In the states that helped him win the electoral college in 2016 and will probably matter again in 2020, such as Wisconsin and Michigan.

8. What impact are these ads having on other Republicans?

The impeachment ads haven't done much but try to keep republicans in line, and continue to vote in favor. If anything these ads could push impeachment to a reality in which it could make it easier for Republicans to vote against the president and alleviate some of the pressure on moderate Democrats from their constituents.

9. How does Trump's campaign money compare to his potential Democratic opponents?
At the end of the third quarter of this year, his campaign had $83 million in cash on hand. The best-funded Democratic candidate, Bernie Sanders, has $33 million.

10. What states is Elizabeth Warren targeting with Facebook ads and why is she choosing these?
She's dedicating most of her Facebook impeachment spend to states with a lot of people. She’s list-building, trying to get a lot of support.